The Air Force Medical Service launches the “What’s Your Why” campaign on August 1, 2017. The campaign’s goal is encourage AFMS Airmen and patients to share their own Trusted Care story.
Each Airmen and patient has a unique “why”. Knowing what drives others is important and can be helpful to teammates, patients, and senior leaders as the AFMS journeys toward Trusted Care.
The “What’s Your Why” campaign includes a video contest for individuals to share their own personal “why”. Running from August 1 through August 31, 2017, AFMS Airmen, teams, and patients are encouraged to provide video submissions to share their own Trusted Care story.
The contest is open to all AFMS staff across all seven corps (active duty, Guard, Reserve, civilian). Patients are encouraged to share their stories as well. Additionally, AFMS Airmen and patients may share their story via social media with the hashtag #TrustedCareBeginsWithMe and #WhatsYourWhy.
The contest will help Airmen explain their commitment to improving the wellbeing of patients, staff, and communities. All AFMS Airmen and patients have personal stories, or stories about a caregiver whose passion for quality healthcare and safety inspires. The “What’s Your Why” campaign gives them the chance to share these stories with a broad audience, and to encourage others as we move toward our Trusted Care goal.
The winning video contestant(s) will be awarded a limited edition Trusted Care coin, and receive recognition from the Air Force Surgeon General and AFMS social media platforms.
“Participating is easy,” said Lt. Col. Christian Lyons, special assistant to the Air Force Surgeon General for Trusted Care. “Just take a video of yourself on your smartphone, and explain why the values and principles of Trusted Care are important to you.”
Contestant videos should be submitted via AMRDEC and include the following in the “description of files” section:
• Name(s) of person(s) in the video,
• Name of organization/command and the contact information,
• Phone number (internal) of participants,
• List the recipient POC as Jessica Sokol: firstname.lastname@example.org.